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OpenBook is the unique and the most comprehensive source of book industry intelligence currently available in China. It is providing the major publishers and retailers in China with new business insights that are being utilized to make more effective, strategic decisions.
In return for the booksellers monthly sales data, OpenBook provides the booksellers with Chinese bestseller lists & market share reports and more available information.
OpenBook is a lot more than a bestseller list!
Typically, OpenBook collects the sales from over titles every month. Stocking the titles that generate revenue is the challenge most booksellers face.
◇ Am I stocking the best selling titles sold in China?
◇ Do I have enough stock on hand for a fast moving title?
◇ Did I order too much of a slow mover?
◇ Do I have the right mix of special category titles, E.g. Sport, Food & Drink
◇ What impact are new titles having on my market share?
◇ Where are the opportunities? What's in vogue?
◇ Was a promotion effective and profitable?
◇ How does one author's sales compare to another's?
Chains stores and Independents are increasingly using OpenBook information to identify their market and make strategic buying decisions. As a data contributor, booksellers receive Chinese data and their own data on a monthly and yearly basis for free. Booksellers can also purchase additional reports at very favorable rates.
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