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OpenBook is the unique and the most comprehensive source of book industry intelligence currently available in China. It is providing the major publishers and retailers in China with new business insights that are being utilized to make more effective, strategic decisions.
OpenBook data goes well beyond bestseller charts!
◇ Is a re-print required on a particular title?
◇ How is a title selling compared to its competitors?
◇ What is your market share?
◇ What are the hot selling categories?
◇ Where are the opportunities for new titles?
◇ Was your publicity spending effective?
These questions and more can be answered through an enormous database containing sales trends for over 400,000 and 8 years of sales history. Publishers are using OpenBook data for print run decisions, reprints, publishing content, category reviews, promotional and marketing decisions, forecasting, core range analysis and general monitoring of industry trends.
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