OpenBook is the unique and the most comprehensive source of book industry intelligence currently available in China. It is providing the major publishers and retailers in China with new business insights that are being utilized to make more effective, strategic decisions.
Publishers Services
OpenBook data goes well beyond bestseller charts!
- Is a re-print required on a particular title?
- How is a title selling compared to its competitors?
- What is your market share?
- What are the hot selling categories?
- Where are the opportunities for new titles?
- Was your publicity spending effective?
These questions and more can be answered through an enormous database containing sales trends for over 1,000,000 and 12 years of sales history. Publishers are using OpenBook data for print run decisions, reprints, publishing content, category reviews, promotional and marketing decisions, forecasting, core range analysis and general monitoring of industry trends.
Booksellers Services
In return for the booksellers monthly sales data, OpenBook provides the booksellers with Chinese bestseller lists & market share reports and more available information.
OpenBook is a lot more than a bestseller list!
Typically, OpenBook collects the sales from over titles every month. Stocking the titles that generate revenue is the challenge most booksellers face.
- Am I stocking the best selling titles sold in China?
- Do I have enough stock on hand for a fast moving title?
- Did I order too much of a slow mover?
- Do I have the right mix of special category titles, E.g. Sport, Food & Drink
- What impact are new titles having on my market share?
- Where are the opportunities? What's in vogue?
- Was a promotion effective and profitable?
- How does one author's sales compare to another's?
Chains stores and Independents are increasingly using OpenBook information to identify their market and make strategic buying decisions. As a data contributor, booksellers receive Chinese data and their own data on a monthly and yearly basis for free. Booksellers can also purchase additional reports at very favorable
Media Services
Not only is OpenBook a tool for the publishers and retailers, the Chinese media is benefiting from the receipt of bestseller lists based upon actual sales data from over 1800 booksellers nationwide
You can find OpenBook bestseller lists within Publishing Today, China Publishers, China Book Review, China Press and Publishing Journal etc
OpenBook is more than bestseller charts providing the media with a variety of reports. For example: