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Book industry in China has experienced unprecedented growth since the country started reform and opened up to the outside world—especially in the past decade. Now, The Chinese book market is the fourth largest by value (after the USA, Germany and Japan), the second largest by value on the basis of PPP (parity purchasing power) after the USA and ranks along with the USA and the UK as one of the elite trio of markets that produces more than 200,000 new titles and new editions a year.
But why should international publishers be interested in OpenBook data? OpenBook, founded in Auguest, 1998, is a unique Chinese marketing information provider that gives publishers the ability to gather, manage and utilize POS data, which are acquired from a growing list of retailers that is currently over 1,400 locations. OpenBook data have become a must-have business tool for foreign publishers entering Chinese book market.
China Book Sales Yearbook 2008 looks at sales in the China consumer market through retail outlets. This report focuses on the retail business as a whole and on separate subject areas, concentrates on publishing companies, sectors and trends, and it looks primarily at one year’s worth of data from OpenBook Monitoring System. Statistical information is drawn primarily from the sales data captured month by month by OpenBook. No other source of data is as rich and detailed on a month-by-month and title-by title basis, and no other source tracks actual sales into the hands of the consumer (as opposed to sales of stock into stores from publishers or wholesalers, some of which may be returned) as widely as does OpenBook in China.
Chinese publishing is in a period of dynamic change and unprecedented growth and there is every reason to believe Western publishers can have a share of the success, but, as in any market, you will only do that with the benefit of the right market data.
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zjh@openbook.com.cn
