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1 Readers Composing
2 Habit of Reading and Character of Consumption
2.1 Diversification of Reading Time
2.2 Types of Favorite Books
2.3 Types of Best Sell Books
2.4 Types of Lack Books
2.5 Attitude to Reading
2.6 Purchase Books by Network
2.7 E-journal Reading
2.8 Magazine Reading
2.9 Reader Pub
2.10 Books Festival
3 Behaviors and Habits of Purchase Books
3.1 Means to get Books Info
3.2 Reason
3.3 Site
3.4 Time
3.5 Frequency
3.6 Habits
3.7 Sum
3.8 Influence Factors
3.9 Choosing Order
3.10 Familiar Publishers
3.11 Things Before
4 Readers Choosing Book Stores
4.1 Means to get Book Stores Info
4.2 Facts to Choose Book Stores
4.3 Choice to Other Kinds of Merchandises
4.4 Needs of Services
4.5 Needs of Other Services
4.6 Satisfaction to Whole Book Stores
4.7 Satisfaction to Services
4.8 Dissatisfaction to Book Market
4.9 First Site Readers Choose in Book Stores
5 Book Stores’ Activities and Sales
5.1 Participation in Activities
5.2 Possession of Suited Card
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